Brand & Marketing Campaigns

 

My expertise spans the entire process of bringing a strategy to life, from planning and creative ideation to managing the execution of every moving part. This includes campaign development, media planning, content creation, and performance optimisation, ensuring alignment and impact at every stage. Whether it's designing a cohesive visual identity, launching multi-channel campaigns, or producing engaging UGC, I combine strategic insight with hands-on execution to deliver measurable results across diverse industries.

 
 

  • 5 X Digital ROI in first three months.

  • From 300 to 2,500 subscribers in 3 years.

  • Category leader

  • Launched two new locations

Lug+Carrie
brand strategy / Meta / search / website performance / content

Brief

Boost brand awareness and grow subscribers.

Strategy

Define their audience, and create relevant messaging to educate about the product category, product benefits, and lifestyle outcomes.

Deliverables + Performance

By redefining the brand's positioning, we established the company's mission, vision, messaging framework, and tone of voice. This foundation enabled the creation of relatable and informative new ad creative, resulting in a 5x improvement in digital ad ROI within the first three months and a subscriber base that grew from a few hundred to over 2,500 in just three years.
We achieved these results by featuring real customers and their journeys in our content. After testing various campaign messaging iterations, we discovered that stories highlighting the lifestyle impact of our products resonated most with audiences. This insight led us to develop an ambassador program, ensuring a steady stream of UGC content to share across all channels, driving sustained lead generation and growth.

DV Weddings
Meta / CRM / Website / UX / email / content / Graphic design

Brief

Build awareness of DV Cider House as a wedding venue and drive foot traffic to Open Days.

Strategy

Establish DV Weddings as a friendly local alternative to expensive, extravagant and heritage venues by celebrating their alternative venue spaces, laid-back atmosphere and festival-style package offering.

Deliverables + Performance

After exceeding lead generation targets with updated ad messaging, I transformed their entire customer journey. This included developing automated email campaigns, enhancing the website experience, redesigning online forms, revamping the pricing brochure, and creating a fresh visual identity for their wedding products. These improvements elevated lead quality and improved lead conversion to Open Day attendance.

  • Surpassed lead generation targets.

  • Boosted open-day attendance.

  • Improved lead conversion from ads threefold.